Leading UK equity and fixed income bonds offered by Aegon Asset Management are being discounted until the end of the year.
Five funds in total will be reduced, the UK Equity, UK Equity Absolute Return, UK Equity Income, UK Opportunities and UK Smaller Companies.
The discount period runs from September 1st until December 31st and will see the initial charges on equity funds lowered from 5.5 per cent to three per cent.
Bond funds, on the other hand, will be reduced from 4.5 per cent to three per cent.
Head of retail sales Steve Kenny commented: "Aegon Asset Management continues to be recognised as among the UK leaders for fixed income funds.
"The team continue to deliver solid performance across their range of retail UK equity funds."
Last month, Aegon launched a website dedicated to pensions reform in a bid to help employers prepare for the changes in 2012.